In a bid to address impersonation and to resume it’s paid subscription on the social media platform, the new Twitter owner Elon Musk has just revealed that Twitter will soon integrate a new feature which will allow organizations to be able to determine whether other Twitter accounts are genuinely connected to them.
Musk disclosed this through his verified Twitter handle @elonmusk just some moments ago.
Rolling out soon, Twitter will enable organizations to identify which other Twitter accounts are actually associated with them
— Elon Musk (@elonmusk) November 13, 2022
The new Twitter feature is hinted to get rid of impersonation which Elon Musk had fallen victim before.
According to a sources familiar with the decision, Twitter Inc. has suspended the $8 subscription program it introduced earlier this week to address the problem of individuals imposing well-known businesses.
Last week, Twitter introduced a feature that lets users purchase a checkmark that had previously been used to denote a verified or official account in its iPhone app. Friday saw the removal of the Twitter Blue sign-up option from the iPhone app.
The swift suspension of the service shows that, at least right now, CEO Elon Musk’s grand strategy to attract new user-based revenue isn’t succeeding as anticipated.
Due to the expensive subscription service, many pranksters started setting up fake Twitter accounts. It made the platform even more conducive to false information, and many easily obtained checkmarks were used to discredit brands, politicians, and celebrities.
