As part of an exclusive, multi-year agreement with Binance, the world’s premier blockchain ecosystem and cryptocurrency infrastructure provider, Cristiano Ronaldo’s first NFT collection will be accessible on Friday, November 18. A global marketing effort involving Ronaldo will support the launch and introduce his followers to Web3 through the realm of NFTs.
“We believe the metaverse and blockchain are the future of the internet,” said Binance Co-Founder and Chief Marketing Officer He Yi. “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.“
“It was important to me that we created something memorable and unique for my fans as they are such a big part of my success,” said Ronaldo. “With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support.”
The first Cristiano Ronaldo NFT collection, which includes seven animated statues with four rarity levels—Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal—will be released on November 18 at 9 a.m. UTC (N). Every NFT statue features a famous scene from Ronaldo’s life, from his career-defining bicycle kicks through his early years in Portugal.
On the Binance NFT market, an auction will be performed for the 45 CR7 NFTs with the highest values (5 SSR and 40 SR). NFTs will be given to the highest bidder after a 24-hour auction period. SSR and SR bid prices will start at 10,000 and 1,700 BUSD, respectively.
On the Binance Launchpad, the remaining 6,600 NFTs (600 R and 6,000 N) will be sold, with prices starting at 77 BUSD for the Normal rarity.
Every rarity level will have a unique set of benefits, including but not limited to:
- From Cristiano Ronaldo, personally
- CR7 and Binance signed merchandise
- Access assurance for all upcoming CR7 NFT releases
- Complementary CR7 Mystery Boxes
- Entry into giveaways with autographed goods and prizes
Additionally, new customers will get a Cristiano Ronaldo Mystery Box when they join with Binance.com (and finish KYC). Limited-edition Ronaldo NFTs might be found in these boxes. For the first 1.5M new Binance users who Register with referral ID RONALDO, there are CR7 Mystery Boxes available.
Users in the US who make deposits on the site throughout the offer period will receive a free memento NFT from Binance.US, Binance.com’s US partner. Users that acquire the souvenir NFT will have access to the whitelist to buy CR7 NFTs in the future. New and current US customers must register here in order to take part in the promotion.
Early in 2023, new sets from the Cristiano Ronaldo NFT collection will be made available. Only Binance.com will have access to all collections.