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We’ve bought one final addition to Thursday’s {Hardware} Stage, and it’s a great one. Robin Liu, OnePlus’ North American CEO, will spherical out the lineup. After a stint at Chinese language TV producer Skyworth, Liu joined OnePlus in 2018 to run the smartphone maker’s tv and provide chain groups.
The chief spent two years heading up the corporate’s India gross sales crew earlier than moving into his present position in January of final 12 months. That trio of roles provides Liu distinctive perception into the present shopper electronics panorama.
At the moment the world’s second largest smartphone market, India has lengthy been an enormous focus for OnePlus. Liu may even communicate to the continued provide chain constraints which have hamstrung international manufacturing.
After its 2013 founding, OnePlus managed a notoriously tough feat, gaining a foothold within the historically carrier-controlled U.S. market. The smartphone maker shortly made a reputation for itself by constructing high-quality Android handsets at an inexpensive worth level. We’ll focus on what makes the third-largest smartphone market distinctive, in addition to broader points round declining international smartphone gross sales.
It’s been an attention-grabbing few years for OnePlus. The corporate was folded into longtime backer Oppo, the electronics big. It has additionally expanded its product choices to incorporate the price range Nord line, sensible TVs and even a mechanical keyboard. OnePlus can also be presently readying the discharge of its first foldable.
We’ve bought so much to debate. I hope we’ll see you there.
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