NBCUniversal’s Linda Yaccarino Leaves to Become CEO of Twitter under Elon Musk’s Ownership

Linda Yaccarino has been named the new CEO of Twitter, according to an announcement made by billionaire entrepreneur Elon Musk on May 12. Yaccarino is leaving her position as the Chairman of Global Advertising and Partnerships at NBCUniversal to take on this new role.

I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.

Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky

— Elon Musk (@elonmusk) May 12, 2023

Twitter, which was acquired by Musk for $44 billion in October 2022, has been in need of a new CEO since Parag Agrawal stepped down from the position earlier this year. Musk, who has been focused on product design and new technology at Twitter, has been seeking someone to run the company’s business operations and stabilize its financial health.

“I think I need to stabilize the organization and just make sure it’s in a financially healthy place and that the product roadmap is clearly laid out,” Musk said in a remote video interview on Feb. 15. “I’m guessing probably towards the end of this year should be a good timing to find someone else to run the company because I think it should be in a stable condition around, you know the end of this year.”

With Yaccarino’s appointment as CEO, it appears that Musk has found the right person for the job. He expressed his excitement at the new hire and his vision for Twitter’s future.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!,” Musk said. “She will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”

Yaccarino’s background in advertising and partnerships is expected to be a valuable asset to Twitter as the company seeks to grow its revenue streams. Under her leadership, Twitter may be able to expand its advertising offerings and develop new partnerships that could help drive the company’s growth.

It remains to be seen how Yaccarino’s appointment will impact Twitter’s business strategy and operations, but Musk’s confidence in her abilities suggests that she is more than capable of taking on this challenging role. Twitter users and investors alike will undoubtedly be watching closely to see how Yaccarino leads the company in the months and years ahead.